PASSIONFIT

PROJECT BACKGROUND

What was born from the love of fitness and childhood friendship, PassionFit has become a safe haven for a loyal group of fitness enthusiasts looking to settle in a tight-knit community. With their growing recognition came the desire to establish a functional brand guideline to complement the existing persona of PassionFit – functional, friendly and (of course) familiar.

After months of collaboration, PassionFit successfully positioned itself as that neighbourhood gym you can always go back to to feel at home and at ease when you need it most. This was translated through a revamped social media and website.

INDUSTRY

Health & Fitness

SERVICES

Brand Strategy

Visual Identity

Communications

Web Design